The gambling operator Star last Monday told investors the results of the four-month work of the controlled casinos. The profitability of the gambling business exceeded 16% against last year's January-April. The main factor is the growth in the flow of foreign elite players.
The foreign VIP segment is showing an unprecedented 63 percent growth, a Star spokesman told investors. Phenomenal success is the result of commercial policy. After all, management, concerned about increasing the financial return of the casino, has stepped up advertising for elite players. Previously, the leadership was limited to the VIP public of China, North Asia. The publicity region has now expanded significantly.
The increase in the profitability of Star-controlled casinos is also explained by another phenomenon - a disproportionate increase in leading indicators. Thus, the average planned gain of the entire mass of players was 1.35%. For elite players, only 1.06% of their bets ended in winnings. The favorable bet / win ratio emerged in the second half of 2017.
Covering investment activities, Star told partners that the Brisbane casino resort project is expected to rise significantly in price. The original estimate, limited to $ 1.8 billion, has been expanded to $ 2.4 billion. The rise in price is explained by the adjustment of the plan - it was proposed to expand the gaming floors by a quarter to accommodate 2500 slots, 400 gambling tables. The designers have laid down additional restaurants, shops, hotels. Brisbane's Queen's Wharf project will now occupy a 15 percent segment of the city center.
Ivanov Harlam | Last update: 01.06.2018
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