Gorki Gorod casino will move to Krasnaya Polyana

Casino "Gorki Gorod", of course, is not in danger of relocation, just the site management has planned a rebranding. The event is moderated by the lender - Vnesheconombank.

Strictly speaking, the casino is not the only and not even the main participant in the transformations - the rebranding is supposed to cover all objects of the Gorki Gorod zone, turning it into Krasnaya Polyana. The press, excited by the news, has already received confirmation from the press secretariat of the resort.

The transformation will not be limited to renaming alone, changing the decor. The resort's management told reporters: "Gorki Gorod" with the casino, the rest of the facilities have outgrown the original idea - it's time to start developing. The new concept involves the laying of new facilities that will transform the old model into an entertainment resort under the Krasnaya Polyana brand.

Where does the “rebranding wind” come from? - journalists ask. Analysts suggest the answer: Krasnaya Polyana owes VEB 60 billion rubles (financial report 2017). The financial organization, worried about the weak dynamics of debt repayment, has long proposed conceptual changes to the site, a change in some of the hotel operators. Now the time has obviously come.

Last August, analysts remind, the company "Domain" reported a decrease in profits. Sad news related to the results of 2018. The indicator fell by 14% compared to the level of 2017, dropping to ₽1.99 billion. The rest of the growing minor financial indicators mentioned by the company were a means to sweeten the bitter pill. The general economic situation of the site, analysts suggest, is described by the results of the activities of "Domain".

The upcoming reformation of Gorki Gorod will be supported by $ 5 billion in infusions - 500 million are planned for 2019. The five-year plan includes the construction of three hotels and several entertainment zones. The expected result is a 1.5-fold increase in visitors.